Global Young Innovators Initiative
Parks Gimbiya Photo Studio
It is our mission to give our business owner, Umar, the means to provide for his family and improve the community by creating more job opportunities. Umar’s income supports his father, his wife, and two young children, as well as multiple orphans that are in his care. He also finances the education of his two assistants.
Helping Umar with what he thinks are his major business dilemmas is our main focus. Our goal is to be the impact and change for the better, not only for our business partner Umar, but also for his family and community. We are striving to help improve Umar’s Photoshop company to be able to produce better quality pictures and obtain new customers, while maintaining the loyal ones he has now. We hope that by helping this problems we can improve the quality of life of Umar’s family and community, and create new opportunities for generations to come.
See how each day at the summit we are gaining new skills to assist our business partner and transform lives.
Our Global Young Innovators Initiative Business Partner
Gimbiya Photo Studio
Gimbiya Photo Studio Statistics
- Business Type:Photo Shop
- Business Owner:Umar Inuwa
- Location:Gimbiya Phoyo Studio, Bayara, Bauchi State
- Business Production Capacity:400 – 600 print jobs in a month.
- Number of People Employed:4
- People Directly Benefiting from the Business: 12
- Employees’ Children who are attending school:6
- To give the best quality service in photo production.
- To provide job opportunities for young adults in the Bayara community.
- To help community members commemorate important moments in their lives.
Story of the Business:
This new business has made his job easier and more profitable. His business profits allowed him the opportunity to further his education from the Primary level to a Diploma in Computer Literacy with the Federal Ministry of Labour and Productivity.
Today Umar Inuwa is a 33 year old father of three (3) small children; one of his daughters is in primary school while the other two are still too small to attend school. As a father and an eldest child himself, he has shouldered a great deal of responsibility in his family.
Presently, he provides financial support for about 15 people with the profits from his business. He lives with his father and his father’s family in addition to his own wife, three children and several orphans who he has taken under his roof. He is responsible for food, clothing, healthcare and schooling. He lives in an eight-bedroom house with his family, which he and his father are working together to buy. They have started making payments and will soon own the house. Umar started to learn about the photography business in 1997 when he worked as an apprentice and started a one-man analog photo shop in 2000. Umar came across LI in 2008, and participated in the computer literacy training which LI gave in collaboration with CYDI (Challenge Your Disability Initiative).
Umar then completed a Leadership Initiatives intensive business creation course where he learned the principles of business management, further developed his idea for a photo business, gained skills in digital editing and was able to garner investor support to create a digital photo studio. After LI’s training Umar closed his old analog shop and opened a new digital studio. The training and expertise he acquired from being a part of the LI/CYDI computer literacy program has helped him build his business and to move from the use of analog to digital system. Because of this new digital system, Umar’s business has increased ten-fold allowing him to hire 3 local employees.
This business was the first photo studio in the Bayara community. Due to the location, discounted pricing, and Umar’s knowledge of the passport and government ID programs, Umar has been able to help multiple individuals obtain their passports and other government ID’s to get new jobs within Nigeria and the world.
Umar’s business has also grown significantly due to his ability to create wedding albums using his digital editing software, giving families in his community a chance to purchase affordable wedding photos and albums capturing one of the most memorable times of their lives.
The Gimbiya Photo Studio has created jobs and sends children to school; and Umar, along with his employees, care for local orphans and provide skills training to help make a stronger, happier and brighter Bayara community.
How We Are Transforming Gimbiya Photo Studio
And Changing The World
This week we were paired with Umar Inuwa, a Photo Studio owner in Bauchi Nigeria. Our goal was to be able to make a positive impact in Umar’s business, family life and community. The way we went about achieving this goal was identifying the most important problems in his business and coming up with implementable solutions for Umar.
Our first solution addresses Umar’s issue with picture quality. The solution to this problem is attaining a tripod for Umar. This helps tremendously with the picture quality, as it stabilizes the camera. It also helps with Umar’s disability, which affects his ability to stand.
The second issue of Umar’s is that the majority of his customers are returning customers rather than new ones. While it is admirable that his current customers are loyal to him, we would also like to see his number of customers grow. Therefore, we created a business logo for Umar to consistently use on his photos, as well as on advertisements. In addition, we think it would be very beneficial to Gimbiya Photo Studios if we had coupons and flyers with deals and promotions to attract new customers that Umar is looking for. We feel that discounts are a good way to solve this problem.
We hope that these changes are able to improve business and increase Umars profits to be able to continue to support his family. We hope they will also be able to help his community by not only capturing all the precious moments they are experiencing but that we can create more jobs as well. We are so glad that we are able to try and impact Umar and his community but in doing so he has impacted all of us. He has given us a chance to feel like we can make a difference and to really learn and grown from such an amazing experience.